After earning her degree from U of H, she started an event planning business, but people liked and wanted her collateral. Requests came in for general, event materials like programs, brochures, and invitations.
“Clients started liking my paperwork more than anything else,” she says.
Today, invitations keep Jade so busy she doesn’t have time to produce events. Last year her company Event House launched the new Vivian Jade brand. When I asked her what her brand stands for she said, “passion.”
“I have a creative style we call ‘innovative vintage.’ The Vivian Jade brand takes what is out there already and makes it better. Take vintage for example, it’s old, creative, but fresh,” she says. Brides know invitations set the tone for their big day. They need the right medium to communicate how nice their event is going to be.
Trends in invitations
Many parents are shocked to see the array of color options available for today’s wedding invitations. Couples can express themselves with a variety of textures and dimensions. The biggest new trend is jewels on invitations. Anything is possible.
“Paper is not going away,” Jade says. Those who want to make a lasting impression, and be remembered for something remarkable, will continue to use paper. Types of paper will change. As a green company, Vivian Jade uses materials from sustainable resources. And they recycle.
Going forward, Vivian Jade wants people to understand the importance of paper in their everyday life. Her brand teaches that being good stewards of the earth means understanding where paper comes from and the value it holds as a recyclable product. She says you can effectively communicate your message via paper, even in a digital world.
By Laurette Veres