With 17 years in the event industry, Randi Lesnick is known as the party planner to the stars. She and her team plan various events for the music industry, corporate parties and weddings. Randi ’s celebrity client list includes: Tim McGraw , Taylor Swift, The Band Perry, Rascal Flatts and many more.
TW: When most people think about large scale events, LA and NYC come to mind. How do you make this industry work in Nashville?
RL: So much of the business is here in Nashville. I specialize in the music and film industries; so many premieres come to Nashville and all the record labels for the country music artists are here. A lot of celebrities live here too. We have become a national brand producing events all over the country.
TW: How challenging is it to plan for celebrity clients?
RL: Celebrities are more high profile so we are under scrutiny. There is always a lot of press affiliated with a celebrity event, so it makes you nervous. Our philosophy has and always will be whether you are a wedding for 75 people or you are a celebrity wedding for 2,000 people, you get the same attention. Producing a wedding for a bride is probably more stressful than anything because it is her special day and you want it to be perfect and you want it to be everything she envisioned.
TW: What are some trends for 2015?
RL: We are used to seeing creams and whites and now colors are transitioning to blues. Doing reception style faux seating for a wedding is trending. We rarely do sit down dinners; I think that’s passe. Trends are constantly changing and we are constantly staying on top of them.
TW: Would you rather a bride come to you with an exact vision or an open mind?
RL: I always love it when brides have pictures of things they dream of. Pictures help us determine what their style is, what they are looking for and what they are dreaming about. We want brides to go to Pinterest, we want them to look at different ideas and come to us, because that absolutely gives us the foundation of where to go with them. I have never had a problem with a bride being close-minded. As long as we stay with their style, we elaborate and make it more trendy and edgy.
TW: Do you think technology has changed the wedding industry with new websites like Pinterest?
RL: Absolutely, I think technology is so key to what we do. The advances are so rapid that I continually learn more to take advantage of the wonderful opportunity technology allows. Clients can get carried away with their vision and not necessarily have the budget to make it come to fruition. We have a plethora of things available to us that we didn’t have before through technology. Social Media is the greatest thing in the world because everyone is tweeting and facebooking and doing all these things at weddings. It is great for us business wise, it is great for brides personally, I think it’s great.
TW: Brides are now doing unplugged weddings where the guests are asked to put away their phones. What are your thoughts on unplugged weddings?
RL: I do not have any problem with that at all. In fact, in our contract we ask brides whether they want us to take pictures or not. We shoot design elements before guests arrive and never post them until after the wedding. I think that’s absolutely fine because the bride wants to make sure that only the right pictures are out there for the world.
By Madison Spears